As an agent, part of your job includes figuring out where the market has been, where it is now, and where it’s going. Then, once you’ve made sense of things of course, it’s time to explain it all to your clients. But how exactly do you do this in an effective way?
Statistical reports can give you a lot of important information about the market. Actually, whether you’re a professional real estate agent or simply an average home owner who is concerned about their investment, nothing is more valued than a clear sense of things.
Reports are also an excellent marketing tool for your business! Agents across the country are currently using Real Market Reports to stay in touch with their former clients as well as reaching out to new prospects. What better way is there to maintain and expand your sphere of influence EACH AND EVERY WEEK while still providing valuable information? They are a great way to answer to one of the biggest questions on everybody's mind right now..."how is the market doing?"
Imagine two agents in the same area. Agent "A" relies on a traditional postcard campaign with a friendly "hello" to the neighborhood on the front and contact information on the back. Postcards can be expensive to print and mail, and unfortunately, most home owners do not give it a second thought. They are bombarded by marketing every day...it's just another advertisement to them. Not only that, but most of them don't even want to list their house right now anyway!
Now consider the alternative. Agent "B" emails market reports to a vast network of prospects and former clients. The difference is that this strategy offers useful and relevant market information that people actually WANT to read regardless of whether they are selling or not!
Which agent do you think they will call when they finally ARE ready to sell?